Artists can bring greater support for innovative scientific research of scientists who are working to find solutions for Neuromyelitis Optica (NMO) Spectrum Disease. In “Art and Disease”, John writes:
It always amazes me how distant we are to disease. We collectively understand sickness and illness, those are the ailments that you see on TV whereupon commercials are trying sell you a pill. If a pill can fix your ill health, most of the time food, exercise and simple life changes on your part can as well.
You never see commercials on TV for incurable diseases trying to sell you a pill. You don’t see commercials for a Cancer pill and the same with Multiple Sclerosis, Huntington’s Disease or Parkinson’s.
Incurable diseases are not marketable. They are not product driven illnesses, the bottom line is not profitable nor does the bottom line extend quality of life.