One of the most profound notions described by attendees of the Success 3.0 Summit in Boulder last weekend is that of connecting Love to business. As Corey Blake writes in Forbes, it is much easier for CEOs to donate a portion of their profits to philanthropy rather than speak of transforming the culture to one that is loving.
And yet integrating our hearts with our labor is what is working for many of the CEOs and executives in attendance at the Summit. It is a key part of what John Mackey and Raj Sisodia call “Conscious Capitalism”. This involves breaking down the artificial thought and feeling barriers that keep the two separate. And it reimagines love as not opposed to profits.
Corey Blake in “Is Love The Next Buzzword In Business?”, in an article he wrote after attending a conference on conscious capitalism (not the Success 3.0 Summit):
[W]hat does leading with love look like? Here is how it shows up at [my company] RTC:
1. Presence. Every single phone call I am on or meeting I attend gets 100 percent of my attention and focus. Being present for others is the greatest way I can show them love and respect. My staff have taken that example into their own work with coworkers and clients. That has created a culture of presence.
2. Encouraging growth. We encourage our staff to shift past their blind spots by offering them insight into their work habits and then giving them access to an executive coach who helps them work through challenges. By surrounding them with love and support so they can break through their personal barriers, we help our staff to redefine who they want to be in this world. That ties their growing identity to our organization, which inspires the entire ecosystem.
3. Exploring your passion. We only work on passion projects — we do not accept “jobs.” This was a tough transition we made a few years ago. We only say yes to people and projects that our staff can feel amazing about. Knowing that our sales team has the backs of our creative and operations teams has infused our culture with trust…
When it comes to an approach to business that allows us to show up more fully, surround staff with love and support, infuse projects with passion, build trust across the organization, and creating fierce loyalty, what’s not to love?