See Brett Thomas’s “Integral Should Be More Like Apple.” Money quote:
Those of us who are enthusiastic advocates for applied Integral Theory can be a lot like the early mp3 player manufacturers.
We often speak of the technical capabilities of this new “technology.” But rather than talk about transfer rates, megabits per second, and miniaturization, we speak of quadrants, lines, levels, states and types. We rave about remarkable innovations such as integral methodological pluralism. We are enthusiastic advocates things for second-order adaptive change methodologies that move sentient holons out of gamma traps, through flex states into new alpha configurations.
As integral enthusiasts, like the early mp3 manufacturers, we sometimes naively believe that consumers care about those things.
Its not that Steve Jobs didn’t care about the technology as much as his peers. Clearly, he possessed a deep and nuanced understanding of the technology that he intended to use to transform his industry (and other industries, as we have now seen).
What set Jobs apart was his understanding of what consumers cared about.
The people who would really benefit from an iPod didn’t care about file compression, transfer rates, or IDE miniaturization. They cared about music.
Read the whole thing.
What do people who don’t give a hoot about quadrants levels, lines, states, and types care really about? I’m talking especially about Americans, but generally: themselves.