A short video on YouTube effectively preaches “the power of words to radically change your message and your effect upon the world.” The short gives an illustration of how a “poetic” or indirect method of communication (“It’s a Beautiful Day…”) is more powerful than simply stating the obvious in an unremarkable fashion.
It’s true. That’s why wordsmiths have such valued roles in politics (e.g., speechwriters), business (e.g., marketing directors), and religion (prophets, poets), not to speak of the arts. If only we could reduce to a formula the magic that goes into writing just the right words on the blind man’s sign so that the coins fall from the hands of strangers like rain…then imagine how the word might change!
About Joe Perez
