As I wrote on the SeattleJobCoach.com blog today, professionals today frequently face the problem of “multiple personality disorder”: the fragmentation, confusion, and lack of cohesion of their personal and professional brands (and the brand of their employer or business).
This is certainly a topic that’s been on my mind lately as I reflect on the best way to define my personal and career goals for the years ahead and create an online identity that reinforces an integral brand and supports my mission. What is the golden thread that connects my various interests and passions, and how can I use it in a way that supports satisfying work and financial security?
When I started the IntegrallyGay.com blog, I hoped to create a space for writing on a regular basis about how Integral theory and practice can be useful for addressing issues in LGBT lives, especially those of gay men. There’s definitely a “space” for this niche in the blogosphere, but I am doubtful that my passion is most fully aligned with “filling” the space at this time. Instead, I believe there are other ways that I may help to catalyze the transmission of information about this space while writing, perhaps, for the same audience at a slightly different angle.
Thus, I forsee the day in the weeks or months ahead when I will redirect IntegrallyGay.com and my Twitter feed to one or more new homes which are more aligned with my ever-evolving brand(s), whether it be my brand as an author with a passion for Integral spirituality, my brand as an author and activist with a passion for LGBT issues, or another aspect of my evolving professional brand as the leader of Writing Wolf, my editorial services firm founded in 2004 which is evolving into a firm specializing in career marketing services.
While I work out my brand confusion into some semblance of what Brian Solis calls “multiple personality order”, you have my gratitude for your continued interest in following my writing. In the days and weeks ahead, I’ll announce my new directions here so you may update your bookmarks, links, and attention.
Thank you… and many blessings in every dimension of your life.